You might be surprised at the number of people who are searching Google for a mission-driven organization just like yours! You might be more surprised to learn about the Google grants program (yes, I mean grant — like no direct advertising costs to you) that helps you bring these people to your website. Let me explain.
Building Valuable New Traffic
Your current stakeholders – donors, clients, customers, volunteers – likely search for your organization by name (e.g. Save Our Children). Not surprisingly, your Google listing shows up right on top of the Google search results. After all, there is only one you.
Future stakeholder, however, most often do not know about your organization. Instead, they will search by a topic (Helping Kids Africa), in which case. the organization often does not show up in the first few pages of search results. Yes, you can reach some of these people with something called Search Engine Optimization (SEO) – a technique for structuring your online content. SEO is important, but it takes time and still misses many of the people who already are interested in your mission.
Adwords, Google’s online advertising system, lets you move fast, turning on and turning off the program as your campaigns require. And here’s what’s even better: Google grants for Adwords are available to empower nonprofits to promote their missions and initiatives.
With Google Grants, you can:
- Use online advertising to reach donors, volunteers and consumers when they’re searching on Google
- Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
- Track online donations, newsletter sign-ups, volunteer registrations and more so you can see what’s working and what’s not
- Promote your organization’s website on Google with in-kind AdWords advertising.
Google Grants – Case Study
Learn about how Direct Relief International has used Google to quickly raise over a $1 million dollars while gaining insight into the donor base that already is motivated to support DRI’s mission.
Learn how to move your Google visitors highly qualified prospect in our free webinar, Building Valuable Online Traffic.