What We Do

What We Do

iMission Partners blends strategic thinking, web technology and content marketing for nonprofit organizations and socially-conscious businesses to advance mission, achieve objectives and build relationships with stakeholders.

With in-depth expertise, strategic solutions are designed collaboratively with our clients, so that good ideas get adopted and plans get implemented. Powerful online technologies and communications platforms – new and emerging – are available. The right selection of online tactics and technologies within a strategic framework best assures that mission critical objectives are achieved more effectively and efficiently.

Our People

Our People

rob leighton

Rob Leighton

Rob works with management teams to design and implement relationship development strategies that move more online visitors to prospects, and then move more prospects to active donors, loyal clients or passionate customers.

He has built a career working with mission driven for-profit and non-profit organizations, working in the fields of health and nutrition, economic development, human resources, children’s services, and natural products.

With over 30 year experience, Rob has managed, consulted and served on boards of start-ups as well as established entities in both turnaround and growth stages. He holds an MBA from the Yale School of Management, and a BA with high distinction from the University of Michigan.

Strategic Planning for Nonprofits

Mike Allison

Mike consults to and trains nonprofit organizations and foundations so they can increase their effectiveness and impact. Based in San Francisco, Mike has worked with a range of local and national organization. A nonprofit strategist for 25 years, his recent clients include the California Association of Food Banks, the East Bay Regional Parks Foundation and the San Diego Museum of Art.

Mike received his MBA from the Yale School of Management, and has published numerous  nonprofit management articles and manuals.  Strategic Planning for Nonprofit Organizations, second edition, published by John Wiley and Sons, 2005 is available through Amazon.com.

content diva

Emily Cretella

Emily helps clients discover, develop and share their brand stories. A passionate strategist, copywriter and communicator, Emily is the former director of strategy at a full-service marketing and advertising agency, and has designed and implemented traditional  and digital marketing campaigns for clients ranging from small not-for-profits to large Fortune 500s.

Emily is an instructor for iMission programs , and is the founder of Cursive Content Marketing.

direct response copywriter

Mason Rabinowitz

Mason is a second generation direct response marketer, bringing a best practice approach to nonprofit email marketing and direct mail solicitation. He prides himself on creating the content that not only conveys client unique purpose, but also effectively moves people to take actions, like donating, buying, volunteering and advocating.

Mason is active in developing many aspects of the iMission training programs and workbooks.  He is the man beyond WordMason.com,  an incredible direct response firm.

Our Experience

Our Experience

boys & girls clubBrought state-of the-art web technology,boys and girls club of new haven content management and campaign philosophy to enable and empower the Boys & Girls Club staff, board and active supports to increase an annual campaign five fold with a 2.5 times increases in total donors with a sharp increase in new donors. Provided integration of website with email marketing,donor management, blogging and social media process to streamline process for more effective management throughout the year. Helped develop annual fundraising program to offset projected budget deficits.

Our Experience

natural supplement marketing

Crafted and implemented an integrated marketing launch natural supplement marketingcampaign for Adora, now a leading supplement sold in the natural channel of distribution. Program included cause-related marketing initiative with the National Osteoporosis Foundation and bone-density screenings and product sampling at women’s events across the United States.  Secured co-branding contest relationship with Canyon Ranch Spas that drove a rapid and significant increase in online consumer relationships. 

Our Experience

high nutrient dietSupported best-selling author and leading healthy eating advocate, Dr. Joel Fuhrman, in the development and marketing of an online assessment tool to  identify individualized disease risks and nutritional recommendations.   This application was subsequently sold to Whole Foods Markets, and serves as a keystone to its Health Starts Here initiative.

Our Experience

copy-kardea_kitchen_pan_184x100Designed and implemented a comprehensive content marketing strategy targeted to consumers seeking a livable nutritional solution for heart health and cardiovascular disease prevention.  Achieved impressive measurable results including converting 30% of web visitors to prospects, and high levels of email engagement (30-50% open rates, click-through rates exceeding 35%). Coordinated affiliate marketing program with leading online health publishers to leverage marketing budget.